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May 10, 2018

8 easy ideas to grow your audience for free

外网禁区 gives you 8 easy-to-implement ideas that will help grow your audience for free. Check out our best tips for email lists, Facebook groups, blogs, and podcasts!

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You鈥檝e probably heard the saying, 鈥淭here鈥檚 gold in your list鈥, right?

Simply put, your list is the total of all your leads, customers, or connections you have. These are people who (for the most part) already know, like, and trust you and to whom you can make offers.

And it鈥檚 true by the way... there really is gold in dem hills.

Today, we鈥檙e going to walk through 8 very easy ideas you can implement right away to grow your audience without spending a dime to do it.

Imagine for just a moment that you鈥檙e a fisherman (or fisherwoman)...

But instead of just catching any kind of fish, you specialize in fly fishing and catching rainbow trout. Your pole, line, and bait are all designed for this single kind of fish.

This is similar to your online business.

As an online entrepreneur, you鈥檝e now picked your market (your fish), you鈥檝e got your bait (your lead magnet), and now you need to find your specific fish.

Well if you鈥檙e catching rainbow trout you鈥檙e probably not headed to the Arctic Ocean, right?

Of course not. You鈥檇 be beelining it right for the freshwater lakes and rivers.

And it鈥檚 exactly the same when you鈥檙e seeking to build your audience.

Do you want to constantly be thinking about what lakes are your 鈥渇ish鈥 already in that you could easily drop your line into? And sometimes just having a line in the water and constantly trolling can pick up more fish than you know what to do with.

It makes audience building much easier and far faster.

So with that idea in mind, let鈥檚 cast our line out into the 8 different ponds that could potentially reel in more prospects, leads, and customers...

Pond #1: Your Email Signature Line

Now, this might seem incredibly basic, but hear me out鈥

Think of all the emails you respond to every single day. What if your email signature had a very clear statement of the kind of people you help and a freebie attached to it?

Say you鈥檙e a health coach:

鈥淭ake My How Healthy Are You Quiz, Click Here.鈥

鈥淔ree Report: 7 Days To Lose 7 Pounds, Click Here鈥

A simple statement underneath your name with a call to action to get something for free. Who knows...the next customer service email you just responded to could become your favorite new customer.

It鈥檚 a simple way to add traction to actions you鈥檙e already taking anyways.

Pond #2: Your Personal Facebook

As a business owner, you want to continue to work the muscle of 鈥済etting comfortable being uncomfortable鈥. And for many, posting about their business on their personal Facebook wall is the perfect start.

Many of us expect people already know what we do...but they don鈥檛. Or don鈥檛 know the 鈥渨hole story鈥 and why we love doing it.

Or worse, we think people already know how good we are at what we do. Well if that was the case we鈥檇 never need any more marketing...people would just know.

Never ever assume people know how much you love what you do OR how good you are at it. You need to tell them.

One easy way to use Facebook to build your audience is to post success stories of others who have used your products or services. That way it鈥檚 someone else doing your bragging instead of you.

And if you don鈥檛 have a success story to post just yet, you can use one of the most proven copywriting formulas there is: Problem - Agitate - Solve.

Problem: Do you want to grow your audience but you just don鈥檛 know how?

Agitate: Many of your Facebook friends would love to hear about what you鈥檙e up to, but you just don鈥檛 know exactly how to post in a way that doesn鈥檛 feel 鈥渟alesy鈥.

Solve: Simple. Just state a problem that 鈥測our fish鈥 may struggle with, agitate it a little more, then offer a solution.

Just like that.

Optimizing your personal Facebook strategically to help people know exactly what you do is a great way to organically build your audience.

Pond #3: Facebook Groups

Similar to your personal Facebook wall, you want to take advantage of Facebook Groups related to your niche.

Warning: DO NOT join the group and immediately begin spamming about your products, services, or anything remotely like that.

Instead, just go and give value. Offer advice, leadership, and genuine service...people will connect with you. Also, post valuable information in the group positioning yourself as a thought leader...because you are.

The people in the groups will inevitably click on your profile and come back to your page to 鈥渟talk you鈥. That鈥檚 where you can have your own call to action and links to your own products, email lists, etc.

Pond #4: Get Interviewed On Podcasts

Podcasts are everywhere. A quick search on Google or within iTunes will quickly show there are podcasts in every niche you can imagine.

And guess what?!

They鈥檙e all actively looking for people like you. They NEED you. Seriously. Many of these shows are desperately in need of content each and every week and you reaching out to them could be just the thing they鈥檝e been hoping for.

Compile a 鈥渉it list鈥 of possible podcasts where your 鈥渇ish鈥 might be swimming in.

Search 鈥測our niche + podcasts鈥 on Google and browse the show categories within iTunes.

Be sure to do a little bit of research before reaching out. That way when you do reach out, you can sound informed and interesting, and make a good first impression.

Some podcasts will have their own website with a contact form, while others you鈥檒l need to connect with via email, social media, or whatever way is available to you.

When you reach out, make it ALL about them and how your message can help their listeners.

What Not To Do:

鈥淒ear 外网禁区, Today is your lucky day. I鈥檓 going to allow you to have me on your podcast. I am incredible. Just wait, you鈥檒l see.鈥

What To Do:

鈥淒ear 外网禁区, I just wanted to send a quick THANK YOU!

I鈥檓 a big fan of the show and yes have already given you a 鈥5 Star Review鈥 (insert screenshot)

I loved the episode you did about knowing how to test if your idea is a winner.

Recently I used some of the things you mentioned in that article to launch my own coaching business and made over $40,000 in the last 4 months!

I鈥檇 love to come on and share some of what I鈥檝e done and how 外网禁区 has helped me do that.

What sort of messages resonate well with your audience? I鈥檓 happy to tailor my message around that as well鈥︹

Something like that.

Make it about them and how you can help their listeners, and share a link to your website or anything which gives you credibility.

This is a great way to cast your net to a wide amount of people really quickly.

Remember, these podcast hosts need your help.

Pond #5: Referrals

Few people ask for referrals as much as they should, yet it鈥檚 one of the best opportunities you have to leverage the trust of your existing connections.

You want to incentivize your existing tribe to give you referrals by giving away relevant prizes. You can use giveaways, contests, or even just a flat dollar amount per referral that becomes a new customer.

You can get referrals from individual people, groups, businesses who need your help, and other influencers who have large followings.

The goal is to be creative. As you focus on constantly adding value, it should feel natural and easy to ask people to connect you with those they know who could benefit from what you do.

But if you don鈥檛 ask...you鈥檒l never get it.

Pond #6: Joint Venture

Have you reached out to your existing customers or even your Facebook connections about doing a joint venture?

Maybe they have a business whose audience compliments your product or service and the two of you can promote one another.

Or sometimes you can simply have them promote your business in an email they send out to their list. You could also create a special deal just for them.

Then you can also give a percentage of the revenue that gets generated by that promotion back to the original sender. It鈥檚 quick and easy affiliate marketing with people you know who have an audience you could serve.

Pond #7: Write Articles on Medium

Medium now has over 60 million monthly readers and offers the opportunity for anyone to publish their message to the world. It鈥檚 fast and easy.

You can write on pretty much any topic you can imagine from entrepreneurship, design, productivity, etc.

But don鈥檛 think your article needs to the size of a Stephen King novel in order to help your prospects find you. In fact quite the opposite tends to be true. Writing shorter pieces but doing so consistently seems to be what wins.

At the end of the day you don鈥檛 really know till you try.

It鈥檚 a great way to cast your net out into your pond without needing anything other than your own message.

Throughout the article be sure to link out to your website or different opt-in pages where you offer something valuable so you can use that content piece as a way to generate new leads again and again.

Pond #8: Guest Posting

is simply writing a content piece for someone else鈥檚 blog.

Before podcasting became as big as it is today, this was a go-to strategy for getting your name out there and quickly building your audience. The good news? It鈥檚 still incredibly effective and there are more blogs now than ever.

So there is more than enough opportunities no matter the niche.

You鈥檒l follow the same strategy as outlined in Pond #4 above, but instead of searching for podcasts, now you鈥檙e searching for blogs.

Again, these people need you! Constantly putting out quality content is no easy task and your offering to help (especially if you can show a few well-written articles you鈥檝e done before) is a breath of fresh air.

So reach out and make some new connections!

They鈥檙e waiting to hear from you.

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